Understanding Solar Customers: Needs & Motivations

CONTENT TYPE

3D Scenarios, Conversational AI

DURATION

2 Hours

TARGET AUDIENCE

Technician

COURSE DELIVERY

Web-based

About the Course:

The success of a solar energy project starts with understanding the customer—what they need, why they are interested in solar, and what factors impact their decision. This microcredential course provides hands-on training through 3D interactive scenarios and conversational AI simulations to help learners develop customer assessment skills. By engaging in real-world decision-making exercises, students will learn how to gather critical customer information and identify the motivations that drive solar adoption. This course is ideal for solar sales professionals, consultants, and installers looking to refine their customer engagement approach. 

Learning Objectives:

Course will be delivered via LMS and comes with realistic conversational AI scenarios.

Workforce Development

Engineer in safety gear inspecting solar panels in a green field while holding a clipboard with data charts.

At ImmerseLearn, we recognize that solar professionals need more than just technical knowledge—they need strong consultation and decision-making skills to guide customers through the solar journey. This microcredential equips learners with practical strategies to assess customer needs, communicate effectively, and recommend the right solutions based on individual motivations. 

Develop customer interaction skills through realistic decision-making exercises.

Learn and practice on how to assess customer needs and motivations.

Gain expertise in collecting and analyzing customer data for accurate solar proposals.

Improve the ability to tailor solutions based on financial, environmental, and lifestyle motivations.

This course aligns with ImmerseLearn’s mission to provide affordable, immersive training that equips learners with practical, job-ready skills in the fast-growing solar industry.